One scorching Austin, TX summer day back in 2009, University of Texas student Daniel Goetz needed something refreshing. Daniel couldn’t think of any options other than the Austin summertime staple,the sno-cone. At the sno-cone stand, Daniel asked the infamous question, “What’s in that syrup?” The employee responded with a shoulder shrug.

Craving a more wholesome, delicious treat, Daniel searched out places who carried traditional Mexican-style paletas naturales or natural frozen fruit bars. What Daniel found put him in a similar predicament: artificial flavoring, coloring and ingredients he couldn’t even pronounce.

Daniel loves Austin and thought they deserved better. Two months later, GoodPop All-Natural Frozen Pops hit the market…well, the farmers market. It wasn’t long before his GoodPops became a hit at 4 Austin markets; which are some of the most discerning farmers markets in the country.

Over the years, GoodPop’s frozen treats have been used in co-branding, promotional and collaborative efforts with national brands such as Sungevity, VH1, Cooking Channel, KEEN Shoes and Fast Company, among others.

GoodPop’s wholesome, yet delicious frozen treats are currently available at natural retailers across the state of Texas including Whole Foods and Central Market, among others and are soon available across the nation at select retailers.

Now, Daniel’s GoodPop all-natural frozen pops have grown into a widely recognized brand of all-natural frozen treats enjoyed all across the country.

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And check out our 2011 recap video!